Goodwill in Action
to Prevent Suicide

Registered Charity Number: 1190754

Take Action Now to Prevent Suicide

We aim to provide a safe, ecological, sustainable, accessible respite centre within a rural environment to support persons with thoughts of suicide or who are affected by suicide, through the provision of therapeutic non-medical, short term accommodation and befriending services.

Why we must act

No death is worth more in terms of suffering. There were 5,316 suicides in England in 2019. 3/4 of those suicides were men. The South West has the second highest suicide rate in the UK

Estimated Government Cost: £72 Billion
Road Traffic Deaths
Estimated Government Cost: £33 Billion
Suicides in the UK

Cost of each suicide = £1.67 million

Estimated Government Cost: £11 Billion

The Goodwill Mission

Goodwill Lodge is inspired by similar retreats like Maytree in London and James' Place in Liverpool which have a proven success record in supporting people and saving lives.
The rural location will support up to 6 people per week initially, expanding in later phases

Build a soulful respite centre to rehabilitate and heal

We will offer a non medical befriending service in a tranquil, natural environment and a safe place for healing to take place. Other therapies and services will be offered beyond the befriending service.

Build on proven success of other similar respite centres

Guests will be supported by an experienced team. Being one of the only projects of its kind in the South West, it will draw on the wealth of knowledge already in existence with other similar projects in the UK.

Positive supportive relationships within the local community

As well as using nature to help with healing, we want to integrate with the surrounding community, gaining its full support.


We will commission ideas, services and form connections with people and organisations which support our vision of a world freer from suicide and its causes

We aim to run a biodynamic farm enterprise and harmonise with the natural landscape
Run workshops, training courses and share resources
Host outdoor community experiences and support and work with the local community
Develop environmentally friendly, ecological accommodation
Run a healing and meditation centre

The Centre

Goodwill Lodge will be located within a rural, biodynamic and organic small holding

Accommodation will initially provide 4-6 rooms for guests, expanding in later stages
Large communal studio space will be available for group activities and community events and workshops
Outside spaces will provide an opportunity for guests to contribute to the day to day running, or just find peace and solace in the natural environment
Office space will enable the running of the project and its management
Outside space for glamping style accommodation as well as animal husbandry & food cultivation
Funding: Donate to Goodwill in Action to Prevent Suicide CIO

We are looking for philanthropic donations  from private individuals, commercial operations, community funding and charitable giving. We aim to run the biodynamic farm and also generate income from glamping, commercial retreats, renting office space and workshops, running courses and sharing resources.

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Whatever you can afford to give will help provide life saving respite care for someone in suicide crisis as well helping to fund ongoing community mental health initiatives and vital further suicide prevention work..

Paypal Donation (Optional Amount)

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One-time payment to help support Goodwill in ATPS

Paypal Donation (£50 Fixed)

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One-time payment to help support Goodwill in ATPS

Meet the Team

If you would like to join our team as a trustee, a volunteer, befriender, fundraiser or help us to run the project then please use the contact form below the trustees' photos to get in touch.

Chukumeka Maxwell

Founder of and advisor to Goodwill in ATPS CIO

Sara-Jayne Phillips

Trustee and Secretary

Andy Johnson

Trustee and Chairman



Talk to a member of
the Goodwill in Action to Prevent Suicide team

For general enquiries, please call our freephone number.

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Do you need help now...

We are not yet able to offer a crisis service
If you are worried about your own, or someone else’s suicidal thoughts or feelings, take the following action: 

For an emergency or life threatening situation ALWAYS call 999
For other Mental Health concerns make an URGENT appointment with your GP

If you need to talk to someone
NHS Crisis Team - find your local telephone number online or via the Hub of Hope app
NHS Let’s Talk Guidance, courses and talking therapy 0800 073 2200
Samaritans 116 123: Text Shout to 85258 To talk to a trained crisis worker
Under 35 contact Papyrus Hopelink Call 0800 068141 Text 07786 209697
CALM helpline for men 0800 585858

Hub of Hope – find support in your area
Stay Alive
Big White Wall

Signposting for Additional Help
Childline – if you are a child or young person you may want to speak to Childline0800 1111
Sane – leading UK mental health charity. We work to improe the quality of life for anyone affected by mental illness.
The Independence Trust provide a range of services that’ll support you in strengthening you emotional and physical wellbeing. Support is tailored to your needs.
Counselling Directory – they have a page on suicidal thoughts which can be found here:
The Alliance of Suicide Prevention Charities (TASC)TASC is an alliance of the leading charities dealing with suicide prevention and mental health issues. The TASC website is an educational and resource hub. They do not provide direct services but have information about members and their work. are the professional association that ensures counsellors meet professional standards. You can find a therapist in their directory